Pure Fix in the Press



But Pure Fix Cycles, which brought in nearly $4 million in 2012, has positioned itself to become a big wheel in the bike biz in just two short years ... [ Entrepreneur ]


Zach Schau knew the bicycle marketplace was jampacked, dominated by global brands such as Trek, Bianchi and Fuji. No matter: In 2010 Schau, his younger brother Jordan and two friends founded Los Angeles-based Pure Fix Cycles, a colorful brand of fixed gear bikes. At first Schau figured Pure Fix would be an e-commerce company. But soon he set his sights on Sport Chalet ... [ Entrepreneur Magazine ]